McKinsey: «digital engagement of customers accelerates»

McKinsey&Company has published an interesting report about the acceleration of digital in enterprises and about commitment of CEO in shaping and driving digital strategies. From my point of view as founder of Stamplay, the most interesting data are these:

Schermata 08-2456520 alle 10.31.07

Executives say each of the five digital trends we asked about is a strategic priority for their companies.3 Of these, the trend that ranks highest is customer engagement: 56 percent say digital engagement of customers is at least a top-ten company priority, and on the whole respondents report notable progress since 2012 in deploying practices related to this trend. Companies have made particularly big gains in their use of digital to position material consistently across channels and to make personalized or targeted offers available online.

Read the full report.

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By Nicola Mattina