Lean startups, customer development, design sprints, service design, design thinking, jobs to be done, blue ocean strategy, disruptive innovation. These are just some of the theories, models, and processes developed in the last twenty years by academics and professionals with two objectives: to understand what are the characteristics of successful innovations; to help innovators to create new products and services while minimizing the risk of failure.
Working every day with innovators and entrepreneurs, I realized that most of them have not the mindset to learn everything and would like something simple to study and use. It is understandable: one can not imagine that everyone is willing to become an innovation scholar. For this reason, I have dedicated a large part of my research activity to building a framework that brings together the most important scientific theories and methods.
The presentations on this page document part of my research and teaching activity: