Complimenti al vulcanico Paolo Privitera che ha appena raccolto oltre 500mila dollari da un gruppo di business angel per la sua Pick1. Tra gli investitori, figurano Oliver Flogel, ex CEO di Telefonica Chile; Jordi Ferrer, ex Head of Digital di TNS Global; Wilson Pais, Head of Innovation di Microsoft; Gonzalo Begazo, ex Finance Manager of Google.
Riporto uno stralcio del comunicato stampa:
Pick1 belongs to the big data market with a specific focus on opinions, creating a new undiscovered data set uniquely positioning itself as the “sweet spot†between Market Research and Advertising. It disrupts both markets in one single shot by building a bridge between the two, with an approach based on three simple key concepts: questions, insights, actions.
By using Pick1’s end-to-end solution, brands engage their users in a multi-touchpoint approach, collecting opinions on top of multidimensional social analytics. Pick1 then dynamically aggregates and clusters the collected information to deliver actionable data, for brands and SMBs alike to retarget their audience and critically improve their Return on Investment.
“We believe that the Advertising World should be more connected with the Market Research World, while usually the two areas don’t talk to each other properly: partially because the latter hasn’t seen real innovation in the last decade†says Jordi Ferrer. To solve this issue Pick1 offers a tangible solution to build a new type of multidimensional data graph: something like the ‘Freebase’ for Opinions.
Per chi vuole saperne di più su Paolo e il suo percorso imprenditoriale, c’è un’intervista che gli ho fatto a febbraio.